Did you just land the dream marketing job?

Finding out about your digital capabilities is a priority.


Evaluation agence marketing internet web


Here are 6 questions you should ask to go beyond the obvious:

  • What are we doing to build, leverage and score our consumer email database? Objective: take Google and Facebook out of the cost of acquisition.
  • What is the actual day to day interventions to minimize our cost to Google and Facebook? Google algorythm is sensitive to many frequent improvements.
  • Are we A/B testing messages, targeting, landing pages to optimize ROI? Huge opportunity that could inform your overall communication on- and off-line.
  • How do we consolidate data across channels to personalize the user experience across devices and touchpoints? Your consumer expect you recognize her whatever device she uses.
  • How many intermediate players are involved in media purchasing? This does affect your agility and cost structure and media planning creativity.
  • Do we own campaign structure, keyword data, audience data? Watch out that you don’t loose historical data if you decide to change agency.

Interested in structuring your throughs to define your digital strategy?

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